Monday, September 04, 2006

Top Prize for the Latest in Mobiles

LOCAL developers with hot, new 3G phone applications could be showing off their wares to heavyweight telcos and jetting off to one of Asia's top technology events.

A travel and accommodation package to either 3GSM Asia or CommunicAsia Singapore is the grand prize in this year's Frontier competition, launched today by The Australian IT and Ericsson Mobility World, Ericsson's global partnering program.

The aim is to find the best next-generation content and applications.

Entries can include anything from 3G multimedia entertainment services to innovative business automation. The prize pool is valued at $26,500.

The grand prize winner receives their choice of a travel and accommodation package to either 3GSM Asia in October, or to CommunicAsia in Singapore next June.

They'll also get a Sony Vaio notebook notebook, a 17in Sony Clear Bright Monitor and a Sony MP3 Walkman.

The winner also receives business consulting services from MAP Management Consulting.

Three Australian finalists will present their entries to a judging panel, including representatives from Telstra, Hutchison, Vodafone, Optus, Goldman Sachs JB Were and Commander.

Finalists also receive a Sony Ericsson 3G mobile phone and free membership to the BEA developer program, Dev2Dev.

Sarah Phan, general manager of mobility solutions for Ericsson, said it was a unique opportunity for local developers to promote their application or service.

``Through Frontier, Ericsson is proud to be able to offer local developers the chance to help create something of real significance to operators, their customers and the industry as a whole.

``It's also quite timely, as our industry matures with faster speeds and more services.''

Last year's winner, Amethon Solutions claimed the top prize for FriendsWhoForward, a message tracking application for mobiles.

Adrian Jensen, Amethon Solutions CEO, said winning Frontier helped his company gain local credibility and develop international exposure.

``Since winning Frontier in 2005, we have successfully raised $900,000 in Australia and have sales opportunities in the funnel with 30 carriers around the world, including the UK, US and Australia.

``We have also established a cooperative marketing agreement with Ericsson in Sweden.''

``Our business has been growing and we've increased our staff by 150 per cent.

``Now we're focusing on expanding into mobile analytics solutions for carriers.

``This includes our new service that identifies viruses and enables us to target patches to specific infected files in the MMS (multimedia messaging service) environment.''

Applications for the 2006 competition close 22 September 2006 and the entry form can be found at http://www.ericsson.com.au/frontier/

Australian

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